I've had a cash machine telling me to catch sneezes in a tissue then wash my hands. I've seen a poster telling me it's my right to be watched by CCTV. A TV advert pointing out that it's not a good idea to leave scolding cups of water where they may tip onto a toddler. A poster on the bus telling me the benefits of breast feeding.
It's all our money paying for this, and it's saying stuff that's either propaganda (about CCTV, for example) or just common sense.
I wonder about how they decide a new advertising campaign is needed. Is there a check list of things it's required to meet? Is the cost of the ungood behaviour multiplied by the effectiveness at stopping it weighed against the cost of the advert? Do the civil servants at the various government departments responsible for these adverts lose sleep over not being able to prevent every failure of common sense, because a helpful poster wasn't seen in time?
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